Climate Change Communication – A New Approach

Monday, January 25, 2016 | 8:30 am-12:30 pm
Audubon Society of RI, 12 Sanderson Rd, Smithfield, RI

Participants learned about strategic framing- a research-based approach to communication that engages audiences in thinking productively about how they can participate in creating or supporting solutions to climate change.

This workshop:

  • Introduced the National Network for Climate Change Interpretation (NNOCCI)- a community of colleagues who share an interest in stimulating dialog about how we can all participate in addressing issues of ocean and climate change
  • Introduced the elements of strategic framing such as tone, values, explanatory metaphors, and solutions
  • Provided an opportunity to practice applying what participants learned
  • Increased participants’ confidence in their ability to overcome barriers to interpreting climate change issues

Target Audiences: informal science educators, communications staff, scientists, and other interested parties.

Facilitators: Jennifer West, Coastal Training Program Coordinator and Maureen Dewire, Education Coordinator with the Narragansett Bay National Estuarine Research Reserve. Both are active members of the NNOCCI network who have participated in intensive learning programs called “study circles” and have practiced with strategic framing in their workplaces.


The National Network for Ocean and Climate Change Interpretation (NNOCCI) is a collaborative effort led by the New England Aquarium with the Association of Zoos and Aquariums, the FrameWorks Institute, the Woods Hole Oceanographic Institution, the National Aquarium in Baltimore, Monterey Bay Aquarium, the New Knowledge Organization in partnership with Pennsylvania State University and the Ohio’s Center for Science and Industry. With support from the NSF Climate Change Education Partnership program, NNOCCI’s goal is to establish a national network of professionals who are skilled in communicating climate science to the American public.